A website for your training business, built before you pay for it.
I build websites for personal trainers and gyms in Worcestershire and across the UK, including Paul Armstrong Fitness in Alcester. The timetable, the prices, what each session involves, and buttons that open Messenger rather than a form nobody checks. I build yours first, finished, and you only pay if you want it: £650, or nothing.
£0 to see it finished
£650 if you want it live
Or WhatsApp me One message is enough to start.
I’m Archie Spencer. I build every site myself.
5.0 on Google from 4 reviews. Read our reviews on Google (opens in a new tab)
“Really made things easy for me as I’ve got not much experience on computers, but he sorted everything.”
Real sites, live now. Open any of them.
Paul Armstrong Fitness in Alcester is one of them: a three-question picker points each visitor to the right one of his four services, and every main button opens Messenger, where he already replies.
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Livepaularmstrongfitness.co.uk
Paul Armstrong Fitness
Personal trainer, Alcester
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Livelukecrossplastering.co.uk
Luke Cross Plastering
Plasterer, Bridgwater and Taunton
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Livemyheru.com
HERU
Building infrastructure, Bidford-on-Avon
“If you're a small business needing a website, I'd definitely recommend him.”
Read it in full
Brilliant website and great support throughout. Archie built a new website for my fitness business and I'm really pleased with it. It's clean, looks professional and is easy to find your way around, which is exactly what I wanted.
I'm not techy at all, but Archie helped me through the whole process and explained everything I needed to do in plain English. Nothing was too much trouble. If you're a small business needing a website, I'd definitely recommend him.
I’ll build it first. You decide after.
Tell me what you do and the town you do it in. I send you three homepage designs within a day, then build the whole website in the one you pick, every page written, usually in about 2 days, and send you a link. Look at it in your own time, with whoever else has a say.
If you want it, it’s £650: a £162.50 deposit once you’re happy with the design, and the rest within 7 days of it going live. If you don’t, say so and it comes down. You pay nothing, and I won’t follow it up.
What is yours, and the small print
- Your domain (your web address, like yourbusiness.co.uk) is bought in your name, on your card. About £10 a year, paid to the company you buy it from, not to me. I send you a one-page guide to buying it.
- Every login is handed over in writing once it is paid for, and the hosting moves to an account in your name at no cost. Nothing is locked to me.
- No monthly fee unless you choose monthly care: £29 a month for up to five changes, stop any time.
- If you change your mind after saying yes, the 25% is kept for the work done. If I can’t get it live for a reason on my side, it comes back in full.
- You pay by bank transfer to the account named on the invoice. My bank details will never change by message.
What personal trainers and gyms need from a website.
The timetable, on a page, without anybody having to message you
What is on, which day, what time, where, and what it costs. It is the question in your inbox more than any other question, and answering it once in public gives you your evenings back. It also answers the quiet one underneath it, which is whether the session is at a time they can actually make before work. Term times move, so the timetable is built as one block you can have swapped in a couple of minutes.
One page each for the different things you sell
1-to-1, small group, classes, sports strength and conditioning, and a fixed multi-week programme are five different products, bought by five different people, at five different prices. Piled onto one page called Services they cancel each other out and nobody buys any of them. Separate pages, plus a short picker on the home page: three taps, and it sends someone to the right page with the enquiry half filled in already.
Qualifications and insurance, written out in plain text
Level 3, CIMSPA or REPs with the membership number, emergency first aid, public liability cover. It costs nothing to put on the page and most trainers leave it off entirely. The person deciding whether to hand you their mother, or their fifteen-year-old, is looking for exactly that and giving up when it is not there. If you coach a club or a team, name them: a rugby club’s strength and conditioning coach is a different proposition from a bloke with a kettlebell.
The programme explained all the way through, price included
“Enquire for pricing” loses the person who had already decided. Say the price, say how many weeks, say what is in it, say what happens if they miss a week and whether there is anything on eating. A page that answers the lot brings you messages from people ready to start, rather than ten people asking for a menu. The ones who were only ever going to balk at the number balk at it on the page instead of in your inbox.
It has to feed Facebook, not fight it
If your people already message you on Facebook or Instagram, the site should not be trying to move them somewhere else. Every main button opens Messenger or WhatsApp with the first line already written. What the site does is the part Facebook is bad at: prices, times, what the programme actually consists of, a page that still exists when a post is six months old, and a proper preview card with your own photograph on it when you drop the link in a post or a group.
Results shown in a way that is allowed
Before-and-after photographs are the most persuasive thing you can put on the page, with two conditions. You need the person’s permission to use them on a website, not just on Facebook where they were first posted. And the UK advertising code does not permit promising a set amount of weight off in a set time, so “lose a stone in six weeks” cannot go on it, however true it was for that one client. Real photographs, real quotes with first names attached, and no number tied to a deadline.
What usually goes wrong.
Already got a website? Check your current one
The one I see most often is a trainer paying for a domain every year that still shows the host’s “this website is under construction” page, so everybody who types their name in gets nothing.
Close behind it is a funnel page rented from a fitness lead-gen agency: it looks smart enough until you notice it sits on the agency’s platform, inside the agency’s account, on a web address that is not really yours, and disappears the month you stop paying them. Then the ordinary ones. No timetable. No prices.
A number typed as text rather than a tap-to-call link. Session photographs grabbed as still frames out of a reel, so you are blurry and caught mid-sentence, when there are sharp photographs of the same class sitting in a Facebook album. A hero video that takes nine seconds to start on gym wifi. And a “book now” button pointing at a contact form whose email notifications were never switched on, quietly collecting enquiries in a dashboard nobody has logged into since it was built.
Fair questions, answered plainly.
What personal trainers and gyms ask before they get in touch, with straight answers.
Guides
Similar businesses
Fair questions
What should a personal trainer’s website include?
Your timetable, a page for each thing you sell, your qualifications and insurance in plain text, and each programme explained all the way through with its price.
Can my website send people to Messenger?
Yes. Every main button can open Messenger or WhatsApp with the first line already written. Paul Armstrong Fitness in Alcester works exactly like that.
Can I show my clients’ results?
Yes, with each person’s permission to use them on the website, and without promising a set amount of weight off in a set time, which the UK advertising code does not allow.
How much does a personal trainer’s website cost?
£0 to see it. £650 for the website built and live on your own domain: £162.50 when you say yes and £487.50 within 7 days of it going live. Or £900 with a year of changes, up to five a month. A one-page website is £350.
How long does it take?
Three homepage designs within a day, then usually about 2 days to build. Then you look at it in your own time, before deciding anything. Once you say yes, it goes live within 3 working days of your last change, and within 14 days at most.
What’s the catch?
Here is everything it can cost you. If it’s a no, nothing. If it’s a yes, 25% to go ahead: it is kept if you change your mind before the site goes live, and refunded in full if I can’t get it live for a reason on my side. The rest is due within 7 days of it going live. Your domain is about £10 a year, paid by you. Changes after it goes live are £50 for up to five, unless you have the year of changes or monthly care, and you send them to me: there is no editor to log into. And nobody can promise you a place on Google, me included.
yourbusiness.co.ukNot built yet
Send me your business and I’ll build it.
Your business name, what you do and where. That is enough to start. I build it, send you the link, and it costs you nothing to see it.
You deal with me, Archie Spencer. I build every site myself. I reply within 24 hours.
Said yes on a call already? You don’t need this form. Your link comes through on WhatsApp.
Got it, thank you. It has come straight to me.
I reply within 24 hours. Within a day I send you three homepage designs. Pick one and I build the whole website, usually in about 2 days. Nothing is payable unless you want it.
Got photos or a logo? Send them on WhatsApp, or email archie@archiespencer.com.
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