AS Web Design

Websites for painters and decorators, built before you pay.

I build websites for painters and decorators in Worcestershire and across the UK. Your rooms and exteriors in your own photos, the areas you cover, and a quote form that is wired up and tested. I build yours first, finished, and you only pay if you want it: £650, or nothing. I trained in plumbing and heating and ran my own firm with 7 full-time staff, so I know the trades.

Get yours built

£0 to see it finished
£650 if you want it live

I’m Archie Spencer. I build every site myself.

5.0 on Google from 4 reviews. Read our reviews on Google (opens in a new tab)

“Really made things easy for me as I’ve got not much experience on computers, but he sorted everything.”

luke cross, Luke Cross Plastering Services
archiespencer.com/work

Real sites, live now. Open any of them.

There is no decorator among my live sites yet. That is why yours is built first: you judge your own site, not a promise. The nearest match is Luke Cross Plastering, a plasterer near Bridgwater: one page built from photos of his own jobs, with every one of his Google reviews on it, word for word, and his number at the top.

“If you're a small business needing a website, I'd definitely recommend him.”

Paul Armstrong, Paul Armstrong Fitness
Read it in full

Brilliant website and great support throughout. Archie built a new website for my fitness business and I'm really pleased with it. It's clean, looks professional and is easy to find your way around, which is exactly what I wanted.

I'm not techy at all, but Archie helped me through the whole process and explained everything I needed to do in plain English. Nothing was too much trouble. If you're a small business needing a website, I'd definitely recommend him.

archiespencer.com/how-it-works

I’ll build it first. You decide after.

Tell me the name, the town, and whether you do interiors, exteriors or both. I send you three homepage designs within a day, then build the whole website in the one you pick, every page written, usually in about 2 days, and send you a link. Look at it in your own time, with whoever else has a say.

If you want it, it’s £650: a £162.50 deposit once you’re happy with the design, and the rest within 7 days of it going live. If you don’t, say so and it comes down. You pay nothing, and I won’t follow it up.

What is yours, and the small print

  • Your domain (your web address, like yourbusiness.co.uk) is bought in your name, on your card. About £10 a year, paid to the company you buy it from, not to me. I send you a one-page guide to buying it.
  • Every login is handed over in writing once it is paid for, and the hosting moves to an account in your name at no cost. Nothing is locked to me.
  • No monthly fee unless you choose monthly care: £29 a month for up to five changes, stop any time.
  • If you change your mind after saying yes, the 25% is kept for the work done. If I can’t get it live for a reason on my side, it comes back in full.
  • You pay by bank transfer to the account named on the invoice. My bank details will never change by message.
archiespencer.com/websites-for-decorators#needs

What painters and decorators need from a website.

  1. Close-up photographs, because that is what decorating gets judged on

    A room shot from the doorway tells nobody anything. What settles it is the cut-in along a ceiling, the gloss on a front door, a sash window stripped and put back properly, fascias and bargeboards done off a ladder. Six good close-ups beat thirty wide shots. Seven of your own photographs can carry a whole site: a hallway and staircase, a bay window and sills, a gable end and round window, fascias and bargeboards, a front door and surround, a living room, and the van.

  2. Interior and exterior, set out separately

    Different jobs, different weather, different customers, and people search for them separately. Somebody who wants their sash windows done types “sash window painting” and their town, not “decorator”. So exteriors get their own page with the actual list on it: windows and sash windows, sills, doors and architraves, guttering, fascias and soffits, stone and brickwork, railings, sheds, decking and fencing. Interiors get theirs: rooms, hallways and stairs, woodwork, panelling, kitchens, bathrooms.

  3. Write the preparation down, in the order you do it

    This is the part decorators leave off the site and the part that wins the job. Everybody who has been stung has been stung by a top coat put straight over flaking stone or bare timber. So say it plainly: stripped, filled, knotted, primed, then finished, and older houses get longer at the front end. One paragraph can be the whole period-property section, and it will be the paragraph doing the most work on the page.

  4. Reviews in full, with the job named in them

    Three anonymous lines in a slider read as made up. Every review word for word, with the name as the customer left it and the total at the top, reads as true. It also works for you: the review that mentions sash windows and a Victorian staircase is the one the next person with sash windows needs to read. Put every Google review on the site in full: the ones describing a full external redecoration on a Victorian house are the ones that bring in the same job again.

  5. Say the quote costs nothing, and how it works

    No charge, no obligation, and the price can be split into sections if somebody wants to spread it room by room. Say all three, because what people are actually afraid of is a decorator who prices the whole house or never turns up to look. Take the colour question seriously too. A good share of enquiries are really “I don’t know what I want yet”, and the site that says come and talk it through gets that call instead of the one that just lists services.

  6. What it is like having you in the house

    For interior work this is the quiet worry and nobody writes it down. Dust sheets, furniture moved and put back, the hours you work, whether people can stay in the house while it is going on, whether the place is left clean at the end of each day, and whether you come back room by room over a few years for the same customers. Put it on the page and you have answered the question they were too polite to ask.

archiespencer.com/websites-for-decorators#problems

What usually goes wrong.

The faults on a decorator’s site are usually small and they all cost money.

Stock photos of rooms out of a paint brand’s catalogue, so the first thing anybody sees is not your work. A phone number written as plain text, or set into an image, so nobody can tap it to call. No email address anywhere, only a form that may or may not be arriving in a live inbox. Nothing about exteriors, even though exteriors are half the year.

No town named, so Google has nothing to match you to. Reviews left sitting on a Facebook page, which is fine right up until somebody without a Facebook account tries to read them, and a lot of decorators have no site at all, just a Facebook page that hides the contact details behind a Messenger button.

archiespencer.com/websites-for-decorators#questions

Fair questions, answered plainly.

What painters and decorators ask before they get in touch, with straight answers.

Similar businesses

Fair questions

What photos should a decorator’s website show?

Close-ups of your own work: the cut-in along a ceiling, a front door, a sash window put back properly. Six good close-ups beat thirty wide shots of a room taken from the doorway.

Should interior and exterior work have separate pages?

Yes. People search for the job and their town, sash window painting rather than decorator, so each side gets its own page with the actual list of what you do.

Most of my work is word of mouth. Do I still need a website?

Yes. The person you were recommended to looks you up before they get in touch, and the website is what they find. More on why word of mouth still needs a website.

How much does a decorator’s website cost?

£0 to see it. £650 for the website built and live on your own domain: £162.50 when you say yes and £487.50 within 7 days of it going live. Or £900 with a year of changes, up to five a month. A one-page website is £350.

How long does it take?

Three homepage designs within a day, then usually about 2 days to build. Then you look at it in your own time, before deciding anything. Once you say yes, it goes live within 3 working days of your last change, and within 14 days at most.

What’s the catch?

Here is everything it can cost you. If it’s a no, nothing. If it’s a yes, 25% to go ahead: it is kept if you change your mind before the site goes live, and refunded in full if I can’t get it live for a reason on my side. The rest is due within 7 days of it going live. Your domain is about £10 a year, paid by you. Changes after it goes live are £50 for up to five, unless you have the year of changes or monthly care, and you send them to me: there is no editor to log into. And nobody can promise you a place on Google, me included.

yourbusiness.co.ukNot built yet

Send me your business and I’ll build it.

Your business name, what you do and where. That is enough to start. I build it, send you the link, and it costs you nothing to see it.

You deal with me, Archie Spencer. I build every site myself. I reply within 24 hours.

Said yes on a call already? You don’t need this form. Your link comes through on WhatsApp.

Add your name or a question (optional)

It comes straight to me. I reply within 24 hours. Nothing is payable unless you want the site.

Got it, thank you. It has come straight to me.

I reply within 24 hours. Within a day I send you three homepage designs. Pick one and I build the whole website, usually in about 2 days. Nothing is payable unless you want it.

Got photos or a logo? Send them on WhatsApp, or email archie@archiespencer.com.

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