AS Web Design

A website for your engineering firm, built before you pay for it.

I build websites for engineering and manufacturing firms. The machine list with travels and tolerances, the certifications with their scope written out, and an enquiry form that takes the drawing. I build yours first, finished: £650 if you want it, a written quote first if it needs to be bigger, and nothing if you don’t.

Get yours built

£0 to see it finished
£650 for the website

I’m Archie Spencer. I build every site myself.

5.0 on Google from 4 reviews. Read our reviews on Google (opens in a new tab)

“It's clean, looks professional and is easy to find your way around, which is exactly what I wanted.”

Paul Armstrong, Paul Armstrong Fitness
archiespencer.com/work

Real sites, live now. Open any of them.

There is no engineering firm among my live sites yet. That is why yours is built first: you judge your own site, not a promise. The nearest match is HERU in Bidford-on-Avon: twenty-three pages, one enquiry form with eleven enquiry types, and every line held to agreed terminology.

“He didn’t simply build what we asked for; he understood the problem we were trying to solve and designed the website around it.”

Nik Spencer, Chairman & CEO, HERU Technologies
Read it in full

Archie recently designed and built the new website for HERU Technologies, and I was extremely impressed by both the quality of the finished site and the way he approached what was a surprisingly complex brief.

One of the biggest challenges was language. HERU operates in an area where the distinction between an authorised material intentionally retained for a further purpose and something simply discarded can be important. We therefore had detailed legal and regulatory considerations behind the terminology used throughout the website. At the same time, we absolutely did not want the site to read like a legal or technical document.

Archie understood that challenge very quickly. He worked through the wording, structure and user journey so that a first-time visitor can understand what HERU is and what it does, while ensuring that the terminology remains disciplined and consistent throughout the site.

That balance between simplicity for the visitor and complexity behind the scenes was, for me, one of the strongest aspects of his work. He didn’t simply build what we asked for; he understood the problem we were trying to solve and designed the website around it.

The result is a website that represents HERU far better: clean, contemporary and easy to navigate, but with considerable thought behind what appears on the surface to be very simple communication. I would have no hesitation recommending Archie for a business looking for someone who can combine web development with genuine problem-solving.

archiespencer.com/how-it-works

I’ll build it first. You decide after.

Tell me the firm’s name, what you machine and who you make it for. I send you three homepage designs within a day, then build the whole website in the one you pick, every page written, usually in about 2 days, and send you a link. Look at it in your own time, and show the owner and anyone else with a say.

If you want it, it’s £650: a £162.50 deposit once you’re happy with the design, and the rest within 7 days of it going live. A bigger site, built around stock, listings or several locations, is quoted in writing before I build. If you don’t want it, say so and it comes down. You pay nothing, and I won’t follow it up.

For the owner

  • Your domain (your web address, like yourbusiness.co.uk) is bought in your name, on your card. About £10 a year, paid to the company you buy it from, not to me. I send you a one-page guide to buying it.
  • Already have a domain? The new site goes live on it, and your email is not touched.
  • Every login is handed over in writing once it is paid for, and the hosting moves to an account in your name at no cost. Nothing is locked to me.
  • No monthly fee unless you choose monthly care: £29 a month for up to five changes, stop any time.
  • If you change your mind after saying yes, the 25% is kept for the work done. If I can’t get it live for a reason on my side, it comes back in full.
  • You pay by bank transfer to the account named on the invoice. My bank details will never change by message.
  • Your business information is kept confidential and used only to build your website. The full terms are on this site.

Already have a website? When I rebuilt Stratworth Advisory’s website, I measured both home pages the same way on the same day: the old WordPress one took 7.4 seconds to show its main content, the new one 0.8 seconds. How it was measured

archiespencer.com/websites-for-engineering-firms#needs

What engineering and manufacturing firms need from a website.

  1. The machine list, with travels, controls and what each one holds

    A buyer working through a shortlist is answering one question: can you make the part. Publish it machine by machine: make and control, number of axes, X/Y/Z travels in millimetres, max bar diameter and swing on the turning, table size on the grinding, and the tolerance you hold as routine rather than the best you have ever achieved. Say the batch sizes you want: one-offs and prototypes, fifty, five thousand. Somebody with a 400mm billet and a ±0.01mm callout decides quickly whether to keep reading or go back to Google. At the moment most of them cannot decide at all, so they leave.

  2. Certifications written out in full, with scope and certificate number

    “ISO accredited” in a footer tells a buyer nothing, and it is the wrong words: a firm is certified to ISO 9001, and it is the body auditing it that is accredited. Technical people notice. Name the standard and the issue, ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, AS9100 Rev D, IATF 16949:2016, the certification body, the certificate number, and the scope exactly as worded on the certificate, because the scope is what decides whether you count. Put the certificate up as a PDF. If you hold Fit For Nuclear or Cyber Essentials, say so. Half the people reading are filling in a supplier approval form and need this before they can add you to it.

  3. Inspection, and how you prove the part was right

    Capability wins you the enquiry. Inspection wins you the second order. Say what you measure with and what it actually is, the CMM by make and model, the shadowgraph, the height gauge, surface finish to Ra, and say that your gauges go out to a UKAS-accredited laboratory on a schedule, so the measurements trace back to national standards. Then say what paperwork travels with the parts: a first article report to AS9102 where it is wanted, PPAP for automotive, material certificates to EN 10204 3.1, a certificate of conformity as standard. A buyer who has been let down by a supplier before is reading for exactly this, and almost nobody puts it on a website.

  4. The industries you already supply, with a real job named under each

    Every buyer wants to see their own industry on the list before they trust you with a drawing. Name them, aerospace, motorsport, rail, medical devices, food processing, oil and gas, defence, power generation, and put one real job underneath each: what the part was, the material, the tolerance, the quantity, how long the run went on for. Leave the customer’s name off where you are under an agreement, and you often are; the part and the numbers do the work on their own. It is also the honest fix for the photograph of an anodised aluminium something on a black background that every engineering site has and nobody can identify.

  5. An enquiry form that takes the drawing

    Somebody with a drawing open in front of them wants to send it at half four today, not ring you tomorrow and be asked to email it anyway. The form should take the file, STEP, IGES, DXF, PDF, a zipped folder of the whole set, along with quantity, material, the one tolerance that worries them, whether it is a prototype or a repeat, and the date they need it by. Put a line next to the upload saying drawings are treated as confidential and that you will sign an NDA. Then the enquiry lands with the drawing attached and you can price it, instead of a message that says please call me about a part.

  6. Lead time, capacity, and breakdown work said separately

    Behind nearly every enquiry is the same question, and it is rarely price: can you do it by the date. Put a current lead time up and say when it was last checked, so it is believable. Say whether you take one-offs and repair work alongside scheduled batches, and describe what spare capacity looks like: unmanned running overnight, a second shift, which machine is the bottleneck. Keep maintenance and breakdown work on its own page with its own words, because the works engineer with a line stopped at four on a Friday is searching for something completely different from the procurement manager, and he is not price shopping.

The site was built around 2011 and nothing has been added since except a news item about a Christmas closure.

The home page says quality, service, reliability and committed to excellence, which is what every other firm on the shortlist says. There is a photograph of the shop floor taken from the doorway with no machine identifiable in it. The page headed Capabilities lists CNC milling, CNC turning and general machining, and stops there: no makes, no travels, no tolerances, no batch sizes. The certification logos are images with no standard version, no certificate number and no scope, which a procurement manager reads as unverifiable.

Then there are the words. Buyers often search for the job rather than the trade: “5 axis machining Redditch”, “small batch CNC turning stainless”, “toolmaker near me”, “sub contract machining aerospace”. Those phrases appear nowhere on the site, so the firm is invisible to the exact search that was going to find it.

The last part is the enquiry itself. A contact form going to an info@ address that one person stopped checking two years ago. No way to attach a drawing, so a buyer with a file in front of them has to go and find an email address instead, and quite often does not bother. A brochure PDF dated 2014 as the only thing to forward internally. No https, so Chrome puts a warning in front of the whole site. And no lead time anywhere, which is the thing they came to find out.

archiespencer.com/websites-for-engineering-firms#questions

Fair questions, answered plainly.

What engineering and manufacturing firms ask before they get in touch, with straight answers.

Fair questions

What should an engineering firm’s website include?

Your machine list with travels, controls and the tolerance you hold as routine, your certifications in full with scope and certificate number, how you inspect, the industries you supply, and an enquiry form that takes the drawing.

Can customers send drawings through the website?

Yes. The enquiry form takes the file, STEP, IGES, DXF, PDF or a zipped set, with the quantity, material, the tolerance that matters and the date they need it by.

Should we publish a lead time?

Yes, with the date it was last checked, so it is believable. Behind most enquiries the question is whether you can do it by the date.

How much does a website for an engineering firm cost?

£0 to see it. £650 for the website built and live on your own domain: £162.50 when you say yes and £487.50 within 7 days of it going live. Or £900 with a year of changes, up to five a month. A one-page website is £350. A bigger site, built around stock, listings or a catalogue, is quoted in writing before I build.

How long does it take?

Three homepage designs within a day, then usually about 2 days to build. Then you look at it in your own time, before deciding anything. Once you say yes, it goes live within 3 working days of your last change, and within 14 days at most.

Who owns the website?

You do, once it is paid for. The domain is in your name from the start, and the hosting, the files and every login are handed over in writing.

What’s the catch?

Here is everything it can cost you. If it’s a no, nothing. If it’s a yes, 25% to go ahead: it is kept if you change your mind before the site goes live, and refunded in full if I can’t get it live for a reason on my side. The rest is due within 7 days of it going live. Your domain is about £10 a year, paid by you. Changes after it goes live are £50 for up to five, unless you have the year of changes or monthly care, and you send them to me: there is no editor to log into. And nobody can promise you a place on Google, me included.

Is there anything to sign?

Nothing to see it. If you want it, I send an order form that sets out the pages, what goes on each one and the price. A reply saying “confirmed” is enough, and no signature is needed. The terms are on this site.

yourbusiness.co.ukNot built yet

Send me your business and I’ll build it.

Your business name, what you do and where. That is enough to start. I build it, send you the link, and it costs you nothing to see it.

You deal with me, Archie Spencer. I build every site myself. I reply within 24 hours.

Said yes on a call already? You don’t need this form. Your link comes through on WhatsApp.

Add your name or a question (optional)

It comes straight to me. I reply within 24 hours. Nothing is payable unless you want the site.

Got it, thank you. It has come straight to me.

I reply within 24 hours. Within a day I send you three homepage designs. Pick one and I build the whole website, usually in about 2 days. Nothing is payable unless you want it.

Got photos or a logo? Send them on WhatsApp, or email archie@archiespencer.com.

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